Just finishing a proposal for a potential client, and here at Gingham Cloud, we’ve been talking about how vital it is to blog.
So my Tuesday Top Ten this week are a few prompts to help inspire your own business blog.
1 Look around you – what’s happening outside? Does the weather affect your business? If your sales are driven by the seasons, take this into account and get some inspiration from that. Suggestions include five reasons to buy your winter shoes now or “Coming soon – Hallowe’en special offers – here’s what we’re planning”
2 Check your newsfeed – what’s making you smile? Positive or funny stories are more likely to be shared online.
3 Think about your FAQs and build upon them – – a list of not-so-frequently asked questions you’ve been asked
4 Celebrity links always works – find a way to link a celebrity to your product. They say all news is local news -The illustration show how the Birmingham Mail linked the story about Pope Benedict’s departure from the Vatican for its readers.
5 Showcase your customers – use some recent praise for your company to spin to your readers.
6 Showcase your staff – write a blog post introducing the people behind the scenes
7 Create a series of posts – or you could provide further detail into the technicalities behind the services or products you’re offering.
8 Statistics – use some of the data that you have to expand on your offerings to make a story. E.g. this is by far and away our best selling widget and we can understand why – it’s timeless, good value and never fails.
Over 65% of our customers enjoy both hair and beauty services at our salon – if you’re not one of them, here’s why you should be
9 Industry events conferences and roadshows – you may not be able to attend them all but if you are going then be sure to blog about it!
10 Charitable ventures – perhaps you’re doing pro-bono work or someone on staff is fundraising for a marathon. Writing about it is a win-win-win. Not only do you raise awareness for the charity but you’re also channeling feel good factor to your reader and your brand.